What no-shows cost you

Three numbers, all of them yours. Nothing is sent anywhere. The math runs in this page.

Appointments booked, not appointments kept.

Don't know it? Here's how to find it.

Most owners don't track this, but it's worth ten minutes to get right, whatever you do with the rest of this page.

  1. Open your booking software's reports section.
  2. Pull the last 3 full months. One month swings too much to trust.
  3. Count appointments marked no-show. If your system only tracks cancelled, count late cancels you couldn't refill separately. They're a different problem with a different fix.
  4. Divide by total appointments booked in the same window, times 100.

If your system doesn't distinguish no-shows from cancellations at all, that's a finding on its own and worth knowing.

Your average revenue per completed appointment.